There’s a terrible meme emerging from the internet writing community. It arises from good intentions and common sense, and like most examples of common sense applied to complex situations it is utterly, utterly wrong.
You can see this meme at work in the debate around publishing a book a year following Steph Swainston‘s retirement from fiction. You can see it Chuck Wendig’s (who I agree with more often than not) recent musings Write More, Word Slave. You can see it in the 50,000 word a month culture of NaNoWriMo. And you can see it in the commonly held wisdom that if, as a writer, you can just get your name out there in front of readers enough, you will eventually achieve fame and fortune.
You won’t. Well, you might. But it won’t be because readers have seen your name so often that they just give up and declare you a genius. It will be because somewhere in that torrent of words you’ve poured out in to the world, some of them were good enough to really stand out.
If you had only put those words in to the world, you would have done even better. Many writers seem determined to become their own worst source of signal interference on the channel between their work and those people who might be interested in their work.
The Entertainment Machine
Part of the problem here seems to be the belief that writers are part of the entertainment industry. That a writers product should be as uniform and regular as eight seasons of Star Trek : the Next Generation. I have a soft spot in my heart for Star Trek, I do. But if I want easily digested mind fodder then the TV is right there to give it to me. From books and the writers who write them I want insight…into life, society, the world, the universe. Writers are as much part of entertainment industry as doctors are part of the pharmaceutical industry. The latter’s job is to make product from which they make money. The former’s job is to heal people.
Protestant Work Ethic
Many of us work in places where the prevailing belief is that if you turn up from 9 to 5, do all the things you are told to do and do them well, you will prosper and may eventually get a promotion. These places are called factories, whether they are producing car parts or processing data of one kind or another, many work places are still factories. But writers are not factory workers. The rules of the protestant work ethic don’t apply to writing. You don’t get rewarded for producing x number of words, or x number of novels. Your job is to make things that are unique, wise, truthful and inspiring. That’s why you’re an artist, not a labourer.
Update Your Marketing Savvy
We’ve all grown up in a world where marketing was a thing done to the masses. You turned on your favourite TV programme and it was interrupted every 10 minutes by a mega corporation with a message designed to make you feel insufficient so you would buy their product. With enough people watching, and enough money spent buying ad space, the products sold. This approach has never worked for writers. It doesn’t work so well for Mars and Coca-Cola any more. Writers who try and flood the market with a book a year, or four books a year, or a short story a month, or a short story a day, or eight short stories a minute, or whatever, are attempting to apply the dynamics of mass marketing to a niche audience. It’s absurd and counter productive.
The Need to Make a Living
Stop trying to make a living from writing. You may as well try to make a living as spiritual leader or political revolutionary. People do make a living at these things, but it’s rarely their first priority. They’re trying to change the world, hopefully, for the better. It isn’t every writers job to change the world, but you should be trying to effect the people you are writing for. I don’t read Haruki Murakami, or Neil Gaiman, or Ursula Le Guin, or Stephen King, or M John Harrison, or Mary Renault, or Kelly Link, or any of the writers I love, because I feel the need to contribute to their bank balance. I read them because they show me the world in new and wiser ways. I’m sure you read your most loved authors for the same reason. Write something true and wise and brilliant. Making a living will look after itself.
- Steph Swainston: ‘I need to return to reality’ (independent.co.uk)
- Hey Writers, What’s Stopping You? (via Stigmata Script) (lemoncity.wordpress.com)
- Resource of the Week: On Writing, by Stephen King (thewritersroomottawa.wordpress.com)