I interview B&N about their new Sync-Up initiative

DAMO: So tell me about Sync-Up!* B&N: Well, if a B&N customer buys a paperback book from us, they can now buy the ebook as well for $4.99! DAMO: But…isn’t that¬†about what ebooks cost anyway? B&N: Actually the average ebook price is ¬£3.99. DAMO: Er…so why not just buy the ebook the usual way? B&N:Continue reading “I interview B&N about their new Sync-Up initiative”