The 4 skills of the Full Stack writer

A stack of 4 core skills are key to success as a freelance writer. Mastering them unlocks huge opportunities.

I landed my first paid writing gig when I was 14. I had a paper route, and one day the local Indian restaurant invited me in, made me a chai tea, and asked how to get a leaflet into the newspaper. In the end I wrote the leaflet, got it printed, and distributed. I think I made £50 on the deal. Or, about 17 weeks of delivering newspapers!

“The internet is full of words. They all have to be written by somebody.”

Fast forward two and a half decades, and I’ve been making a professional living as a writer for most of that time. I’ve written for The Guardian, BBC, Wired, The Independent, Buzzfeed, Aeon magazine and freelanced for major London ad agencies. I’ve published dozens of short stories, won Arts Council grants for fiction writing, lectured at a half dozen universities, published research with Oxford University Press, and studied with Neil Gaiman at the Clarion writers workshop. But that all grew from writing ad-copy for a leaflet.

Over the course of my pro career I’ve seen the writing industries transformed by technology. The internet is full of words. They all have to be written by somebody. And when I have a lot of deadlines, it sometimes feels like I’m writing them all! Businesses all over the world have a huge hunger for words, which has created whole new areas of work for writers. Right now I have clients in Bangalore, Idaho, Paris, Cornwall, Singapore and Shenzen. And this is a quiet month!

The gig economy, and freelance sites like Fiverr, have opened up a global marketplace for writing services. At the time of writing I am in the top 5 “Pro Writers” on Fiverr, and in the top one or two percent of writers by hourly earnings. The clients I have worked with via sites like Fiverr include Blue Chip corporations, tiny mom & pop businesses, famed entrepreneurs and hard working YouTube celebrities. The task of finding new clients, once a major problem for creative freelancers, is made easy by Fiverr.

The most expensive content is the content that nobody reads.

The recent Payoneer report into freelance earnings recorded an average income of $19 per hour for writers. But that average disguises a gulf in earnings between two very different groups of writers.

Read more.

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