Damien Walter

The Science of Story

Damien Walter spent 10 years researching the science behind successful stories. Now he is sharing what he learned.

On the day I graduated university in 2001, with an allegedly useless degree in Media and Arts, I had precisely zero pounds in the bank. Luckier than today’s generation graduating with minus £50k or more, but it had taken every penny to buy myself a three month break from work to write my dissertation. Now I was skint. And so I did what anyone who knows how to tell a good story does…I got a job in sales.

“Story is the operating system of human consciousness”

Damien Walter

Any good sales person knows that sales is storytelling. The stories are vaguely related to products, but what people are really paying for are the emotions those products evoke. An Apple laptop makes its owner feel like a member of today’s creative elite, just as those double glazed windows make pensioners feel safe from the noisy world outside. Products evoke these emotions through stories, and it’s the sales person’s job to tailor the story to the customer.

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Essays

The 8 Tribes of SciFi

Calling sci-fi a genre in 2016 is about as accurate as calling the United States one nation. In principle it’s true, but in practice things don’t work that way. While crime, romance and thrillers all remain as coherent genres of fiction, it’s been decades since sci-fi could be comfortably understood by any shared generic criteria.Continue reading “The 8 Tribes of SciFi”

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Courses


“The universe is made of stories,

not of atoms.”

Muriel rukeyser from “the speed of darkness”.

Damien Walter

Writer & Storyteller

Damien Walter BA / MA / PGCHE / HEA is a writer and storyteller. His research and critical writing have been published in The Guardian, Wired, BBC, The Independent, Aeon and with Oxford University Press. He is a former director of creative writing at the University of Leicester, a member of the Higher Education Academy, and a graduate of the Clarion writers workshop. He consults widely for businesses in technology, healthcare, and manufacturing to help them tell great stories.