Why do readers love some novels, but not others? Often we do hand wavy gestures at this kind of question, while intoning the magic word “subjective subjective subjective”. Yes, different people like different things. But there are a few qualities which many, many popular stories have in common.
There are six core qualities for a strong commercial novel, which I use as signs that a novel might be pretty damn good! I can’t guarantee that every writer, editor or publishing professional knows these, but I can say that if your aim is to create popular stories that reach a wide readership, hitting these markers certainly won’t hurt.
If you find these useful, take a look at The Rhetoric of Story, a short course exploring the 7 foundations of powerful immersive storytelling. Turn to Page 2 below to see the first 3 signs.