Or…please let me back into the ghetto!
There is a growing idea in the SFF world that the mainstream is the place to be. This excellent article by Robert J Sawyer explains why so I won’t bother repeating. This seems like a good move to me, although I think more ‘fantastic’ work, epic fantasy for instance, will still have a genre cubby hole. But for SF set in the real world the mainstream is calling. (The mainstream is also undergoing radical change, but thats a different post)
Prepare for scream of terror from the SF community. Not everyone adapted for the change and those less likely to survive aren’t going to prized out of their ghetto without a fight.
I’m predicting there will be a full and frank discussion of this at the Asimov’s forum.