You should never judge a book by its cover, but should you judge a story by its title? If the recent success of Pride and Prejudice and Zombies is anything to go by, then for many readers today the answer is yes. Seth Grahame-Smith’s bestselling mash-up of Jane Austen and George A Romero became one of the most pre-ordered titles this side of The Lost Symbol, based solely on a zeitgeist-surfing title. And if those readers came to the story expecting an obvious joke stretched thin over 316 pages too many, they were not disappointed.
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