Does anyone remember Authonomy? The site launched by HarperCollins back in 2008 was supposed to revolutionise and democratise how new writers were discovered. I try and keep track of new talent entering the writing field, and it occurred to me recently that I couldn’t think of a single writer to come out of Authonomy and become an established author. Maybe I’m missing something, but after some time researching, I still can’t find any true Authonomy success stories.
Let me suggest that Authonomy is based on a profoundly inaccurate assumption. It’s an assumption that the publishing industry has good reason to believe, and that aspiring writers are happy to buy in to as well. The assumption is this – that there is far more good writing than can be published. Picture a world crowded with talented writers, either naturally gifted or rolling off the production lines of MFA courses and the like, but with far too few opportunities to publish to go around.
Well. If this assumption was true, wouldn’t Authonomy, and many other web sites and publishers claiming to promote new talent, have actually turned some up by now?
Here is an alternative possibility. Good writing is rare. In fact, so rare that there is far LESS of it than the publishing industry needs to thrive. In fact much of what the publishing industry does is find ways to promote and make money from not-so-good writing in the periods between the rare bits of good writing turning up. And because it is rare, when good writing does show up, it has value.
Which is really the point. Too many writers proceed on the assumption that their work is good enough, but valueless. The healthier and more productive position to take is that your writing is not good enough, that you need to keep improving, but that when you do make good writing, it does have great value. The difference between these two poles is often the difference between success and failure as a professional writer.