UPDATE : Ghostwoods Books hit their target with 9 hours to spare. Woo-hoo!
Contrary to rumour I don’t hate publishers. I understand that publishers are businesses, and as such they operate in their own best interests. The flip side of that is I feel it’s not just fair, but essential, to point out when the business interests of a publisher work against the interests of the writer. Which is often.
Ghostwoods Books are arguing – I think rightly – that there is a role in publishing for the ideal of fair trade.
That doesn’t mean writers are better off without publishers. The indie publishing scene is amazing, and the Amazon Kindle store now provides a superb new income stream for new and established writers alike. But the bottom line is that writers need time to write, and at some point that means handing over to someone else the numerous other tasks needed to publish a book. Division of labour and economies of scale dictate that writers will always need publishers – or something very much like publishers. What would an ethical publisher look like? This might be the most important question writers can ask at the moment. How would we re-shape the publishing model to ensure that, in this digital era of such great change, publishers continue to support writers instead of startling to exploit them? Across the entire publishing industry, the only people I see putting forward a serious answer to this question are London based indie publisher Ghostwoods Books. What does it mean to be a “fair-trade publisher”? You’ve probably seen Fair Trade stamps on tea, chocolate or other goods from the developing world. How could this possibly apply to a publisher working with writers? Fair trade companies are profit making businesses. But they recognise that their position in the supply-demand chain gives them far greater power than their suppliers. So while these businesses have the power to force down the prices of their suppliers in the short term, they choose to pay a much higher price in order to ensure the well being of their suppliers. They choose to trade fairly.
Ghostwoods Books are arguing – I think rightly – that there is a role in publishing for the ideal of fair trade. Major publishers, as businesses, pay as little as possible for books. They spend as little as possible on editing and marketing, and only enough to maximise their return. Great for publishers, much less good for writers. Ghostwoods Books aren’t alone in thinking there is a better way, with writers like Chuck Wendig, Seanan McGuire, Warren Ellis and many others putting their support behind the idea. Ghostswoods Books are turning to readers for the second stage of their development, with a mid-size Kickstarter coming in to it’s last 48 hours as I type this. That Kickstarter will fund a year of work for the publishing industries only fair trade publisher. I think that’s a goal worth supporting. And I have a feeling, you will too.