Brand = Product + ?

Among the things I’ve done to pass 45 years on planet Earth is spend 10 of those years reasearching…story.

One outcome of that research was my course The Rhetoric of Story, which now has over 50k students worldwide.

Another outcome is my small consultancy working with a select set of businesses on brand storytelling. It’s select because I have quite strict ethical boundaries about who I work with. HINT: I don’t help Nike sell sweatshop trainers. But I do work with small business, NGOs and charities.

Last year I was invited by Noumena bank to give a talk on the brand storytelling principles I use, here in Bali where I currently live (I was locked down here and now can’t find a good reason to leave).

I finally put the the event together as a short course. Members of this group can enroll free using the code STORYBRAND over on Udemy.

When I put free codes up they go fast, so enroll now, watch it later at your own pace.

Link + code behind the paywall

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Published by Damien Walter

Writer and storyteller. Contributor to The Guardian, Independent, BBC, Wired, Buzzfeed and Aeon magazine. Special forces librarian (retired). Teaches the Rhetoric of Story to over 35,000 students worldwide.


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