Tag Archives: Bruce Willis

Stop using guns as a symbol of personal empowerment

We don’t like guns because we like guns. But we DO like guns. Gun manufacturers don’t make $billions every year selling guns to farmers or even armies. The AR-15, America’s bestselling gun, is a sexy-as-hell consumer item. Like a lethal steel iPhone but significantly less useful.

I appreciate the vocal efforts of Hollywood A-listers campaigning for better gun laws. But it won’t mean much as long as Hollywood keeps churning out the high production value advertisements for firearms it calls “action movies”. Matt Damon wants you to do as he says when he says ban guns, not do as he does in a career based on shooting guns while looking super cool.

And super empowered.

I went on a mini-rant about guns-as-power-symbols over at my friend Ahimsa Kerp’s blog.

“Most guns, and basically all swords, only exist to kill people. Only a psychopath believes that killing people makes the killer powerful. And yet in stories we present guns and swords as symbols of personal empowerment, that heroes use to fight their way to self-realization. This is so pervasive, most people actually believe it. Imagine if we stopped using guns and swords as this symbol, and started using books instead? That would be closer to reality.”
–Damien Walter

I hate to break it to the middle aged dad-bods out there, but none of you will ever fight your way up 80 storeys of Nakatomi tower while shooting baddies to rescue your wife from Alan Rickman and save your marriage. You are, literally, 82 million times more likely to save your marriage by reading insightful books than by buying a Desert Eagle .45

And yet, from 24 to Taken, we watch the strange modern day ceremony of average middle aged men shooting their way to personal empowerment. And it’s not just the dudes. You can barely walk into a cinema or switch on a tv today without finding somebody liberating their inner agency by blowing somebody elses head off with a gun.

You could make this symbol ANYTHING. If our media churned out thousands of hours of entertainment a year in which average dudes found personal empowerment through the symbolic device of a monkey wrench, then average dudes all over America would manifest a fetisistic relationship to wrenches. They might even go around hitting people with their wrenches, but with a thankfully lower death toll than today’s sickening gun massacres.

People are impressionable. In the 1920s, an entire generation of women were persuaded that cigarettes, of all things, were symbols of personal empowerment, through a cleverly orchestarted marketing campaign arranged by Edward Bernays, father of “public relations” IE legitimised propoganda.

I doubt any Hollywood movie makers will see this blog post (but share it widely to increase the chances). However, you’ve heard the message here, and the chances are, you’re a storyteller. YOU can help change this situation, by using your gifts to NOT replicate the lazy, lethal story archetypes, that lead us to see the gun as a heroic symbol, rather than WHAT IT REALLY IS – a nauseating symptom of deep social sickness.

Replace the gun in your story with a book.

Or maybe a wrench.

Help me write gun free stories as a patron.

 

Advertisements