“Employees wait to be picked for promotion, or to lead a meeting or to speak up at a meeting. ‘Pick me, pick me’ acknowledges the power of the system and passes responsibility to someone to initiate. Even better, ‘pick me, pick me’ moves the blame from you to them. If you don’t get picked, it’s their fault, not yours. Reject the tyranny of picked. Pick yourself.”
Seth Godin, Poke the Box
Writers are never employees. Even when they are employed. A writers job is always to say what no one else has yet said. And you can’t wait for your boss to tell you what that is. This is one reason why those structures where writers are employed, are waiting to be told what to do, businesses like newspapers and publishers, are either collapsing or going through revolutionary change, and being beaten in to the ground by dynamic systems where writers do not wait to picked, by blogs and other social media.
Writing is now such a competitive career that saying ‘pick me!’ is hardly even an option anymore, if it ever was. Too many writers think of editors, agents and other publishing professionals as people who are waiting to pick them. The truth is that no good editor or agent interested in making a living is interested in picking a writer. The writers worth working with are the ones who have already picked themselves, who are instigating and building their own career and who understand the value of the relationship they have with other professionals, agents and editors.
What does this mean in practical terms for you as a writer? Above all else it means you need to be aware of what you need to do to instigate your career. If you have never written a word and dream of writerly stardom, you need to enrol on a good course and spend a few years learning your trade. If you have published a few dozen stories and have a strong novel in progress you need to get out and network at events where you will meet people who might publish the book. You’ll quickly find out if it has potential. If you’ve sold 400 million copies of your novels about an orphan boy at magic school it might be time to ditch the agent and the publisher all together and sell direct to your readers.
Don’t mistake a rash leap in the dark for instigating your career. Self-publishing a multi-volume urban fantasy on Lulu is just another way of shouting ‘pick me!’ at a readership swamped with other desperate hopefuls doing the same thing. But don’t fear if you happen to have done this or any of the other host of miss-steps writers take early in their travels, for a fortunate consequence of this kind of failure is that, by definition, no one will have noticed.
(But it is probably a good idea to take that 18 volume saga off Lulu well before you actually publish a real book.)