Many book bloggers and even writers earn commission from Amazon by linking to books and other products sold by the giant online retailer. But many of them are leaving money on the table by not directing their international readers to the right international Amazon store! Jesse Lakes of GeoRiot steps up with a great guest post which shows the problem and offers some handy solutions. Answer The Question is my regular slot for guest posts, you can get details on how to contribute here.
Where are my international Amazon Associates commissions?
Marketing products online has many mysteries – few of which are easily solved. However, without a crystal ball it’s nearly impossible to know the answers, so you may be missing the “thing” that crumbles your efforts or propels them into the stratosphere.
If you use affiliate links from the Amazon Associates Program you have likely come across one of the many questions GeoRiot got a little obsessed with – “Where are my International Amazon Associates commissions?” Fortunately, we have our own crystal ball of sorts, and are happy to share our findings.
It turns out that most marketers fail to consider their international audience when promoting items, using something we call “raw links.” Raw links are ones that only go to a single destination (such as amazon.com). Users who normally purchase in other stores (amazon.co.uk, amazon.de, or one of the other 11 international Amazon stores) are often inconvenienced due to language, currency, shipping, or account barriers and likely won’t buy anything.
Think about it, if you were in LA, would you buy something from Germany if it were also available on Amazon.com (with Prime!)?
However, sending international visitors to their local version of Amazon is only half of the answer. The second half stems around using storefront specific Associates Programs. Of those 13 total Amazon storefronts, 11 have separate Amazon Associates Programs (Mexico and Australia don’t have one – yet), and commissions can only be earned when the Associates ID comes from that Amazon store’s Associates Program.
For example, a German visitor should be sent to Amazon.de using a tracking ID from the Amazon PartnerNet (the German version of the Associates Program) while a Canadian visitor goes to Amazon.ca with the Canadian version of the Amazon Associates Program to get credit for that sale.
To sum it up, this means that not only do you need a link that sends a visitor to their local Amazon store for the product you are promoting but you’ll also need to affiliate it with the tracking ID from that same Amazon Associates Program.
Great! …So then how do you manage to send users to the right store, with the right ID attached for each individual click?
Some marketers add separate links for each of the Amazon stores for each product you are recommending, or create different geo-targeted versions of your site for each segment of your visitors, but those solutions can be cumbersome for your audience and time intensive to maintain.
Alternatively, you could check out a “Link Management” service (such as GeoRiot) designed to tackle exactly these types of problems automagically.
When researching be sure that your solution not only “localizes” (changes the domain of the URL to the correct store), but also “translates” (finds the same product in a foreign storefront even when the ID changes) for every click. This provides the best experience possible for every user, leading to a higher chance of a conversion, and makes you a happy marketer.
Now that you’ve stared deeply into our crystal ball, hopefully that helps explain one of affiliate marketing’s greatest mysteries. With the extra money you earn from international commissions, you can hire someone to solve the rest. Happy linking.