Dear Damo : Why isn’t my space opera novel selling?

Welcome to the first in a new series of blog posts where I answer your questions about life, love, and self publishing. All names are changed to protect the innocent.

Send your questions to me on Twitter @damiengwalter using hashtag #DearDamo

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Dear Damo!

I’ve always wanted to be a BESTSELLING writer! So, a few weeks ago I sat down and wrote a bestselling novel in a genre I know to be super popular…SPACE OPERA! My book it has space ships, space battles, space marines and even space cadets! My book is on Kindle now…but it isn’t bestselling! This surprises me because space opera novels are huge bestsellers! I also went the extra distance and made my space opera novel an EPIC space opera cover! It’s of a space ship that looks like that cool one from Aliens and it’s in orbit above a gas giant planet which is all swirly colours…how could that not stand out! What’s wrong with people?!

Yours,

Lucas

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Dear Lucas,

I’m glad you’re having fun being a bestselling author, even if the bestselling part hasn’t shown up yet! That’s the spirit!

!

However…what you describe here is a common problem among many self published authors. We tend to assume that if something is successful, other things like it will also be successful. To an extent, this is true. Some people like to read within one genre, and big bestsellers can have a “halo effect”, as readers look for another hit of a story that gripped them. BUT, like a goth kid who wants to be unique but ends up one of thousands wearing identikit black eyeliner and DM boots, copying popular trends like “space opera” actually has the opposite effect. Tens of thousands of other people had exactly the same idea, and their books also have space marines and a space ship orbiting a gas giant on the cover.

So what’s the answer? Great writers have an instinct for the kinds of stories that will grab an audiences attention, stories that are both comfortingly familiar and indescribably new and different. Harry Potter wasn’t the first story about a kid who goes to magic school, but J K Rowling twisted archetypal elements and blended genres to create something truly new. Technology opens up surprising & powerful ways of analysing data about successful stories, with platforms like K-Lytics offering detailed reports into the “hot niche” sub-genres that are coming into popularity.

Always, always, always write what you are passionate about. But once it’s written, you can use research and analytics to find the best niche genres to market your work, and then create a cover design that really stands out for that audience.

Hope that helps!

Peace & love!

Damo!

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