DAMO: Rebranded

My general approach to productivity is: if I don’t remember to do it, it’s probably better undone. But I do handwrite a ToDo list every couple of weeks. Not to remember things, but to forget them. A swirl of tasks in the mind gets in the way of more creative thinking. Writing them out as a list is like house cleaning.

Looking back at lists for the last few years, I have a variety of entries along the lines of “Social Media WTF???” and “Blog vs. Patreon!” or “FB page…what is it?” There are a lot of exciting tools today to publish writing of all kinds. In fact, there are far too many, and they can easily stop being useful, and start using you.

Social media is heavily “gamified”. Facebook and other social networks want your attention, and they’re setup to grab it and keep it, by playing on the dopamine hit we get from the little red status alerts indicating people are showing us approval. Social networks are potentially powerful tools. But I suspect for most writers, they are really just an addictive time sink.

Social media. You can’t live with it. But you probably can’t live without it either. I’ve taken the puritan path of switching it all off. But it’s like a starvation diet to solve a fast food addiction. Creatively and professionally social media is HUGELY important. But as it grows more and more powerful, using it without being used by it means much greater self-discipline.

So I set aside a few days to seriously look at and plan out my social media use. My website is recategorised to make sense of the 1000+ posts and essays I’ve written. My patreon page is completely rewritten. I’ve rediscovered my Facebook page and reduced my Twitter usage. Welcome to the new DAMO: Rebranded.

As I shared with my patreon backers this week, branding for writers is a counter productive activity. But that still leaves us with these powerful tools built, in large part, for projecting a brand image. I suspect I’m far from the only writer both intrigued and deterred by the struggle to use them in a balanced way.

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