1. Do you have a great High Concept?
It’s all too easy to say a book like The Da Vinci Code is badly written. There are different levels of writing, and at the conceptual level Dan Brown’s mega-seller is brilliantly written. It’s the same kind of writing that makes a good ad campaign. Most of the effort has gone in to the concept. A great concept like The DaVinci Code sells itself from the title onwards. Another recent example might be Pride & Prejudice & Zombies. Note that these concepts are great because they capture a zeitgeist, an idea which is in many peoples minds but the author is first to articulate. Copying a successful concept is not a high concept.
2. Have you practiced for 10,000 hours?
Malcolm Gladwell identifies 10,000 hours as the length of time it takes to achieve mastery in any discipline. It’s the amount of time you spend in school to age 16. It’s the amount of time The Beatles spent playing live gigs before they succeeded as recording artists. And it should be the amount of time you have spent writing before you publish your work. If you treat writing like a part-time job, and write for 20 hours a week, it will take you about 10 years to reach mastery. In my experience that’s about how long it takes most serious writers to go from greenhorn to seasoned pro. Some people start publishing before the 10,000 hour mark, but they often end up hiding their early work later in their career.
“You can think of any genre, from Epic Fantasy to Literary Fiction, as a path of progress through the forking possibilities of prose fiction.”
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3. Have you subjected your work to serious criticism?
Would you launch a commercial product without testing it? If you do you massively increase your chances of failure. Find a source of serious criticism for your writing. Not your family, unless you’re certain they will give you honest feedback. Form a critique group of writers around your level, you can all grow together. This process will hurt. It’s supposed to hurt. Your ego will take a pummelling. All the excuses it makes on your behalf get stripped away, and you’re left with only the work itself. All serious artists seek out serious criticism and learn from it. If this idea seems abhorrent then you’re still learning to separate your self from your work.