4. Are you well read in your genre (and preferably beyond)?
Genres are just traditions in writing. You can think of any genre, from Epic Fantasy to Literary Fiction, as a path of progress through the forking possibilities of prose fiction. Would you honestly expect to become a blues musician without listening to a lot of blues? And do you think a great musician becomes great by only listening to blues? To excel in any art you have to absolutely immerse yourself in it. You can become a functional artist by learning one tradition in your art form. You take the step towards greatness when you learn multiple traditions and begin to interweave them. Look at the career of an artist like Picasso, who deliberately learned new traditions every few years, and with each step made his own art exponentially greater. If you want to write, get reading.
5. Do you have a platform?
Whether it’s your own chat show on prime time TV, or a few dozen followers on Twitter, having a platform from which you speak is essential for writers. Publishers can provide a platform, that’s the major service they provide to writers in fact. Indie authors must build their own. You might have 150,000 Twitter followers, but are they actually interested in your writing, or just the other 150,000 wannabe writers who also have 150,00 Twitter followers? Social media is a great tool for writers, it’s also a deceptive echo chamber that tells you what you want to hear. A few dozen people who really dig your work might be a much better starting point. The point is, know what your platform is and work with it, don’t delude yourself.
6. Are you willing to invest in your book?
Publishers provide cash investment in your book, primarily by buying the services of skilled professionals such as editors, designers and marketing folk. Perhaps you have those skills, in which case can you take enough time out of your day job to spend hours editing your book? And days or weeks of time marketing it? Do you have the money to invest in hiring professionals to do it for you and are you willing to risk it on your own product? Without that professional investment, which ultimately comes down to the investment of hard cash, your book is very unlikely to appear professional. Yes, your book might succeed despite its amateurish presentation, but ask yourself, if you aren’t willing to invest in this book then why are you putting it out in to the world?
7. Are you ready?
Seriously, in the end it comes down to asking yourself this question. Because it’s important to be ready. Your book already represents a major investment of time. Waiting another year or two or more, writing another draft or three or four, training for another 1000 hours, saving the capital to employ an editor. All of these things are the right choice for most writers, in a climate where 99% of indie authors are publishing without being ready. The most expensive investments are the ones that have no return. Unless you are truly certain in your own mind that you are ready, wait. Take more time to develop. You really won’t regret it.
And if you really can’t wait? If you don’t meet any of these seven criteria but want to leap in to the white waters of indie publishing anyway, just for the hell of it? Well then good luck to you, and enjoy the ride, wherever it takes you. To help you get there, why not learn a little about the science of storytelling.